Magazine fundraisers involve selling magazine subscriptions through a fundraising group, with the publisher handling subscriptions and the seller not needing inventory. Companies manage the process, with discounts offered and a percentage of subscription costs going to the fundraiser. Online tools and custom web pages are available, and it’s a convenient process for donors. Magazine fundraisers are often used to supplement other fundraising efforts.
A magazine fundraiser is a way of raising funds by selling subscriptions to periodicals. It is commonly used to support schools, youth groups, and other non-profit organizations. Instead of contacting the magazine directly, the buyer subscribes through the fundraising group. The publisher does the subscriptions, which means that the seller does not have inventory or distribute products.
There are several companies that help manage the fundraising process for the magazine. An organization registers with the company, which usually manages everything but the application process. Fundraisers will often receive a personalized email message that can be sent to potential donors. In many cases, the fundraiser only needs to send a group email to reach the fundraising goals. The hosting company may also offer templates for reminders and follow-up emails.
Often, subscriptions to a fundraising magazine are offered at a significant discount rate. Typically, the fundraiser will receive a percentage of the magazine’s subscription cost. This tends to range from 40 to 50 percent.
A typical magazine fundraiser will have hundreds of titles available for subscription. These are usually offered through an online database. Sometimes fundraisers will also have a printed list with categorized magazine titles, subscription prices, and the number of issues for each magazine listed.
Some magazine fundraising companies also offer online tools to manage the fundraising process. This can include tracking sales, responses, and progress toward fundraising goals. There are also companies that host custom web pages for each fundraiser. These sites give fundraisers the opportunity to provide more details about their mission and further promote their cause.
There are several reasons why magazine fundraisers can be a desirable way to raise funds. They are particularly useful for youth organizations, as the entire process can be managed online, without the need for children to sell at physical locations. It’s also a convenient process for donors because they can usually complete the online ordering process whenever they want. Fundraising a magazine doesn’t require stocking, managing, or delivering inventory, which can also greatly simplify the process.
Often a fundraising magazine will be used to supplement other fundraising efforts. This is mainly because while it is possible to raise money by selling subscriptions quickly and easily, there tends to be a more limited audience for this type of offer. For example, a group might sell candy or cookies to raise the bulk of their funds, and then offer subscriptions as a quick way to supplement that income.
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