“Pricing upon request” is a term used in advertising when pricing information is not readily available. This can be due to privacy concerns, fluctuating prices, or the personalized nature of a product or service. It can also be used as a placeholder when the price has not been set yet or to discourage casual buyers.
Pricing upon request is a term in advertising and other materials that indicates that you should contact an agent or representative to obtain pricing information. There are many reasons for hiding or obscuring a sale price, including privacy concerns or fluctuating prices that make it inadvisable to publish a concrete price. Consumers often use this term to mean that a business is overpriced, even though that’s not necessarily the case. As a result of perceptions about it, advertising with price on application products and services can result in lower consumer interest. Consumers may assume they can’t afford it and won’t ask questions about the price.
One reason to use “price on request” in promotional materials is as a placeholder because the price hasn’t been set yet. A developer might distribute materials about a housing development planned in this language, for example. This allows the developer to start marketing and selling homes without having to commit to a specific price when preparing materials. This can also be useful for timelessness; when the POA is the only price listed, a document can be used indefinitely because it will contain no inaccurate information.
Another reason could be due to the personalized and personalized nature of a product or service. A coffin manufacturer, for example, can configure coffins to meet the precise needs of its customers. It may indicate that prices are available upon request because you don’t want to set a base price on custom projects. Factors such as size, extra features, finish, shipping charges, etc. could increase or decrease the price, and as a result, any price listed would be grossly inaccurate.
Commodities with rapidly fluctuating prices can also be a cause for concern. If the price is listed, it may only be valid for a short time. Listing those products as available price upon request allows a business to constantly update prices and give consumers a true quote when they need it. A natural gas company might list the “price on request” for services in its brochures, for example because natural gas prices go down and down.
In real estate, some listings are POA for privacy reasons and to discourage casual buyers. Owners may not be comfortable with a public disclosure of the asking price or may have concerns about the safety of their property if it is valuable and they are not always available to monitor it. Agents may also recommend this pricing scheme in an uncertain market because it hides price changes. If buyers see a property’s price drop over time as the realtor shifts the price to appeal to clients, buyers may see room for negotiation and try to get a lower price. When the property is priced upon request, any fluctuations in the asking price are reserved.
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