New media design involves creating interactive platforms for emerging digital technologies. It includes the internet, video games, and image manipulation software. New media design allows for user interaction and personalization, and has opened up new advertising and communication possibilities. It overcomes geographic distance, increases communication volume, and allows for shared cultural experiences across borders.
New media design is the concept of creating information and data for emerging computerized, digital and networked data technologies and the communication techniques involved in their implementation. Anything that can be manipulated, networked, or compressed is considered new media. The general concept is to design a platform that allows for interactive participation with information. New media design works with the Internet, information technology, video games, websites, CDs and DVDs. It is different from the design of old media, such as movies, television, magazines, literature or any other printed format.
Since the advent of computer technology, new forms of information exchange have become prevalent to facilitate data sharing. This was especially true during the 1980s and 1990s as personal computers entered the home from the workplace. Artists and entrepreneurs have used the digital realm to explore new facets of media. During the implementation of the world wide web, the general population has been exposed to instantaneous and interactive information. This has caused designers to explore new ways for users to tailor the Internet to their personal needs.
New media design has helped the transition from a simple broadcast model to a user interaction model. The new media arena has opened the door to person-to-person advertising, as well as a way for users to control what information they are exposed to. Image manipulation software has been an integral part of this development, enabling increasingly smaller companies to engage with the concept of desktop publishing.
According to analysts of new media technologies, some aspect of the form must exist to be considered part of the platform. Geographic distance must be overcome, allowing for a large increase in the volume of communication. The speed of information exchange is much faster than previous models. All new media design techniques also involve interactive aspects of communication, empowering users. Furthermore, these technologies are capable of interconnecting and overlapping. A good example of this would be a video game release, advertising on the internet, featuring a website with downloadable desktop themes, and a mobile application for cell phones.
One of the major outcomes of implementing new media design is the shared cultural aspects available to people around the world. The designers of this technology are able to share information across borders to markets traditionally untapped by older media techniques. The website itself can be viewed in English in the United States and also in French in France. Both receive the same information in the same format, regardless of language and culture.
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