Noni juice is made from the Noni plant and is believed to have health benefits, including increased energy and better digestion. However, studies on its effectiveness are questionable, and most brands contain less than 10% actual Noni juice. Despite this, it is safe to drink and is often mixed with sweeter juices like pineapple or orange.
Noni juice comes from the Noni plant, also known as Morinda Citrifolia. People who believe in the health benefits of Noni juice claim that a small daily dose makes them feel younger and healthier from the inside out. Users report more energy and better digestion, and claim that the juice makes their skin healthier. Proponents cite studies that have shown Noni juice to lower blood sugar, regulate menstrual cycles, and reduce enlarged prostates, but the validity of these studies is questionable. Other studies have shown that Noni juice lowers cholesterol and triglycerides, and even slows or stops the growth of malignant tumors, but these studies have never been duplicated in a controlled setting.
Noni juice has caused a lot of controversy in the health food arena, and it has its believers and its skeptics. Skeptics claim that the health benefits of Noni juice are nothing more than a marketing ploy. When Noni juice was first brought to the US, it was introduced as a multi-level marketing ploy, with late-night infomercials touting Noni as a “miracle fruit.” The US Food and Drug Administration (FDA) censured the company for making false claims after independent labs failed to duplicate the company’s study results. The company no longer claims to sell a miracle fruit, but continues to promote its health benefits.
Independent studies have shown that Noni juice contains a trace amount of vitamins B and C, but not nearly in the amounts claimed by the manufacturers. Additionally, retail grade Noni juice was tested for concentration and found to have a very low percentage of actual juice. Most brands contained less than 10 percent Noni juice, and most of the drink was made up of other fruit juices, sugar, and water.
The health benefits of Noni juice are still in question. Those who drink it daily swear that it fixes everything from acne to cancer, and some believe the claims are nothing more than gimmicks. Although the actual health benefits of Noni juice are in question, there is no doubt that it is actually not unhealthy to drink. Both the US Department of Agriculture and the FDA have declared Noni juice safe to drink, dispelling toxicity myths.
The large, knobby, pale green fruit grows on a small evergreen tree that originated in Asia but is now found throughout the Pacific, especially Tahiti. The plant can grow in almost any environment and can produce up to 15 pounds (about 7 kg) of fruit per month. Noni fruit has a bitter, pungent aroma and flavor, so the RDA of one ounce is usually mixed with a sweeter juice like pineapple or orange.
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