Organizational communication evaluates internal and external communication and communication styles in the workplace. It focuses on skills and processes necessary for a successful company and is incorporated by executives to encourage teamwork, resolve conflicts, and improve relationships. Universities offer training in organizational communication leading to careers in management and other fields.
Organizational communication applies to the interaction between a person and a group, particularly in the workplace. This field evaluates internal and external communication, as well as communication styles within a business or nonprofit group. Some colleges and universities offer graduate programs in organization theory and communication to students who show an interest in improving human interaction. Programs focus on the key areas of communication required for careers in management.
In the business world, executives or other executives incorporate organization theory into the workplace to encourage teamwork, resolve conflicts, and improve internal and external business relationships. In other words, the manager often acts as a link between other people or groups to reach common ground. Organized communication includes the skills and processes necessary to create a successful company, whether it is a large company, a small business or a non-profit group. The field examines the overall goal of encouraging or strengthening written, oral, and interpersonal communication.
Examples of external organizational communication include interacting with the public, as in customer service, working with local organizations, fundraising, and organizing public relations campaigns. Internal communication settings include emails, presentations, business meetings, and employee performance reviews. Business leaders need to incorporate this type of communication with specific goals in mind to drive a successful business. These include leadership, conflict resolution and negotiation as well as compliance, motivation and innovation. Organization theory also strives to promote productivity, as well as effective decision-making and problem-solving skills.
Several universities offer training in organizational communication or organizational theory leading to a certificate, bachelor’s, master’s, or doctoral degree. Most of these programs require students to take courses related to interpersonal, oral and written communication skills. Examples of courses include theories in organizational communication, business writing, public relations, and conflict resolution and negotiation techniques. Other programs may include crisis management, global communications, communication technologies, and professional language. Overall, the training enables the person to understand human interaction and behavior, maintain a positive work atmosphere, and listen effectively to employees or customers.
An industry degree prepares students for careers in management, such as human resources, as well as other fields. Part of a sales representative’s duties, for example, includes integrating organized communication strategies. Other careers to which the field applies include public relations manager, publicist, broker, recruiter, and event planner. A patient advocate also utilizes organizational communication skills when mediating between a patient and a healthcare provider.
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