When choosing a florist, consider their professional affiliations, quality of products, variety of selection, artistic expression, customer service, and convenience. Look for fresh flowers with rich colors and healthy plants. A good florist will work with clients to determine their needs and offer personal attention.
For convenience reasons, many consumers may choose a florist based on proximity or because their supermarket has a floral department. The more savvy or fussy flower consumer should consider several criteria when selecting a florist.
First, you should choose a florist with some professional affiliation. Professional florists who strive to be the best will belong to at least one of several print services (FTD, Teleflora) and other organizations such as a growers association, local chamber of commerce or civic groups. Affiliation with a wire service allows customers to send flowers almost anywhere, and professional memberships demonstrate a commitment to craftsmanship.
Next, you should find a florist with high quality products. The flowers should be fresh, their color should be rich and true, and the plants should be healthy with green leaves. Florists offering flowers with brown edges or wilting plants should be avoided.
Another consideration is variety in product selection. Florists offering cut flower arrangements, tropical plants, and unusual flowers are generally considered to be of superior quality.
A florist’s artistic expression should be evident throughout the shop. If a florist offers nothing but standard bud vases, you might want to keep looking for a florist with a little flair and artistry in every arrangement.
Asking the right questions, being able to answer customer queries, and providing customers with personal attention are also important traits in a florist. A good florist will work with the client to determine what the client needs for the occasion.
Service is another vital part of finding a florist. A florist that offers convenient hours in an easily accessible location with a satisfaction guarantee will help meet customer needs.
The right florist may be around the corner or across town, but the florist that fits the needs of its customers will offer the service, products, designs and advice that every customer needs.
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