Play-Doh was originally a wallpaper cleaner created in 1933. In 1954, it was transformed into a modeling clay for children by a preschool teacher. It was sold in cardboard cans until 1986 and gained popularity through Captain Kangaroo’s promotion on his TV show. In 2000, people voted for their favorite colors, with rose red, garden green, lagoon blue, and paradise purple being the most popular.
Play-Doh® was first used as a wallpaper cleaner. Created by NW McVicker in 1933 as a wallpaper cleaning compound, the idea of converting the non-toxic, off-white product into a type of modeling clay for children was inspired by a magazine article read in 1954 by a preschool teacher named Kay Zufall, who was the sister-in-law of McVicker’s nephew Joe. Originally sold to schools in 1-gallon (3.8-liter) cardboard cans of red, yellow, or blue playdough, Play-Doh® quickly became a favorite with kids.
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The product continued to be sold in cardboard containers until 1986. At that time, Play-Doh® began to be packaged in plastic containers.
Play-Doh® conquered the public thanks to Captain Kangaroo, whose real name was Bob Keegan. In 1957, the popular children’s TV host was offered 2% of the profits if he presented the product on his once-a-week show. The Captain was so pleased with the product that he introduced it up to three times a week. As a result, loyal fans of the show began demanding that local stores carry Play-Doh®.
In 2000, people were given the opportunity to vote on their favorite colors for the product. Hasbro, the current maker of Play-Doh®, said rose red, garden green, lagoon blue and paradise purple were the most popular colors among the approximately 100,000 people who took the survey.
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