A production artist creates and enhances artistic assets for design projects, often using computer software to finalize digital assets. They are responsible for finalizing work prior to publication or use and can work as part of a team or as a freelancer.
A production artist’s responsibilities involve creating and enhancing some type of artistic asset as part of a design project. Specific duties can vary depending on the type of project an artist is working on, although in the past these artists were often involved in ensuring proper design and layout for print advertisements and similar products. Due to changes in technology, however, these responsibilities now often involve using computers and design software to finalize the look and layout of digital assets. While other artists may work on a project, a production artist is typically the person responsible for finalizing the work prior to publication or use.
A production artist is usually part of a larger art production team, although they can also be a freelancer responsible for all aspects of art design on a project. This very much depends on the nature of the project he is working on, although this artist is usually the last one to work on a project. In the past, much of this work involved ensuring the proper layout and appearance of artwork and type on a page prior to publication. A production artist could work in many different industries, including advertising and illustration.
As technology has changed and developed, however, a production artist’s responsibilities have evolved as well. He or she normally now uses computer software to review and finalize the work before its use in one of several different mediums. Other graphic designers and artists might work on a large advertising piece, for example, but the production artist usually reviews that work and finalizes it before the artwork is commercially used. He or she uses graphics software to carefully examine the job and ensure that there are no errors, glitches or issues that need to be addressed before the job is used.
A production artist may work with other people, or he may be responsible for completing all the work himself. When part of a team of artists, this individual usually ensures that the other artists have completed their work to an acceptable level for use on the project, making changes if necessary. As an individual artist, often working on a freelance basis, a production artist may be responsible for handling all aspects of a graphic design project. This means he or she can work with a client to create a project overview and then execute and finalize the design to completion.
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