Product and packaging are closely related concepts, with packaging playing a vital role in product presentation and preservation. Regulatory authorities have laws guiding product packaging, including labeling, packing, and warnings. Packaging design can also increase sales by appealing to certain values. Good packaging can extend a product’s shelf life, especially for perishable goods.
Product and packaging are two concepts that go hand in hand due to the fact that packaging plays a very important role in the life of a product. This system of considering product and packaging as two separate but related concepts can be related to the way a product is presented to consumers, which is one of the factors determining whether the product will be widely accepted by consumers. The link between product and packaging is also evident in the way that excellent packaging helps preserve and prolong the life of a product, resulting in reduced losses for manufacturers and higher profit expectation from the sale of their products, especially in the case of products that normally have a short shelf life.
It is the importance of product and packaging that has led many regulatory authorities in various countries to come up with different rules and laws aimed at guiding the product packaging process. Examples of this can be seen in the way such authorities construct laws that guide the precise methods for labeling products, the way of packing, the size of different lettering, the use of images and colors and the inclusion of warnings and information declared on product packaging. Another connection between product and packaging comes from the value of packaging in increasing product sales as a result of designing that packaging. This is because product packaging and design can be manipulated to appeal to certain values that resonate with people. An example of this can be seen in the way some companies use recycled paper and plastic to package their products, using this as a point to illustrate their status as environmentally conscious companies.
Aside from aesthetics, another link between product and packaging is that good packaging can help extend the shelf life of a product, which is crucial as a result of its effect on a company’s bottom line. This value is more evident in the case of perishable goods where the correct application of the packaging can help in the correct conservation of the product. An example of this can be seen in the case of fresh vegetables where the use of sealed plastic helps prevent dryness and maintain freshness far beyond what would have been possible without the use of such packaging.
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