A seller promotes and markets products or services, identifies potential buyers, collects sales proceeds, and meets revenue targets. Retail salespeople organize merchandise displays, greet customers, process sales, and may receive bonuses for achieving sales targets. Field representatives schedule appointments, conduct sales presentations, and deliver goods. Marketing salespeople interact with customers, meet sales quotas, and arrange for shipping. All sales employees must provide high levels of customer service, attend training sessions, and produce reports.
A seller is an individual who is paid to promote or market certain items or services. A seller’s responsibilities include identifying potential buyers, collecting sales proceeds, filing transaction-related documents, and ensuring that revenue targets are met or exceeded. People employed in this type of role trade retail products, real estate, securities, and services such as cell phone plans and Internet connections.
The responsibilities of a salesperson employed in a retail store include organizing displays of merchandise in window displays or other areas of the store. Many businesses require retail employees to greet customers as they enter the store and help people quickly find the products they want to buy. An associate may be responsible for processing sales and collecting payments at the cash register. Typically, retail associates are paid a fixed salary, but in many cases, these individuals receive bonuses or commissions for cross-selling products; in these cases, people employed in these roles may be responsible for achieving specific sales targets.
Some companies employ agents and field representatives, and the responsibilities of a salesperson working in one of these roles include scheduling appointments with companies and consumers. In many cases, these individuals place unsolicited teleconsultation calls to potential clients and conduct sales presentations in people’s homes or workplaces. These workers must transport the goods used in these demonstrations, and many field representatives are also tasked with delivering goods to customers and collecting payments. As with retail store employees, outside sales employees are expected to meet or exceed specified revenue targets, and in many cases these individuals receive their entire salary on a commission basis.
Many people employed in marketing roles have regular face-to-face interactions with customers and prospects, while some firms employ workers who try to promote goods and services over the telephone or the Internet. A salesperson’s responsibilities in one of these roles include making proactive calls to customers and explaining the features and benefits of various products and services to consumers. These individuals typically need to meet daily sales call quotas as well as quarterly or annual revenue targets. Representatives may need to collect billing information from customers and arrange for goods to be shipped to buyers via overnight express delivery or courier.
While the precise duties of sales employees vary across industries, people employed in these roles are typically expected to provide high levels of customer service. These individuals should attend regularly scheduled training sessions during which new company products, services, and pricing are explained. Anyone working on a sales team must produce activity and revenue reports, and on occasions these individuals may be asked to temporarily take over the responsibilities of absent co-workers.
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