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A store manager is responsible for managing employee schedules and payroll, addressing sales and performance issues, handling customer complaints, and ensuring the store runs smoothly. They must also manage employee behavior and performance, prioritize customer satisfaction, and implement strategies to prevent theft.
The specific duties of a store manager will vary from store to store and sector to sector, but in general, a store manager will be responsible for managing employee schedules and payroll; address any issues related to sales numbers; address employee firing, hiring, and performance issues; and delegate other responsibilities to ensure the store runs smoothly and successfully. The store manager also typically handles customer complaints, supplier communications, loss prevention management, and any other issues that may arise during the day-to-day operations of the store. Most importantly, the manager adapts to a variety of situations to ensure the safety and satisfaction of customers and employees.
Depending on the size of the store, the store manager may be the only person with the keys to the store. This means he or she is responsible for opening and closing the store each day. A regular opening and closing routine will be established by the store manager, and these routines will often include cleaning the store, stocking shelves, counting register drawers for accuracy, and ensuring the store is ready for shoppers.
Managing employees is perhaps the most challenging duty of a store manager. He or she is responsible for hiring and firing employees and ensuring that all employees are paid quickly and properly. Managing employee schedules can be particularly difficult, especially in larger stores, and the manager must ensure that all shifts are covered every day of the week. A manager must be diligent in monitoring employee behavior and performance and must ensure that each employee is praised for good work; Poor work must also be addressed, which is one of the least enjoyable aspects of the store manager position.
Customer satisfaction is a top priority for a manager. He or she must ensure that displays are attractive and easy to navigate, that returns are made quickly and easily, and that employees are treating customers with respect and courtesy. The manager must also resolve any issues that may cause dissatisfaction with the store’s service. Dealing with hostile customers can be difficult, and unfortunately, customers rarely ask the manager to tell them how good their shopping experience was. Occasionally, and a manager should be sure to take this compliment graciously.
Loss prevention is a critical part of being a manager as well. Many stores have loss prevention departments that monitor the store at all times. They are on the lookout for theft and when a theft occurs it is the manager’s responsibility to contact the local authorities. A good store manager will implement strategies to prevent shoplifting before such theft occurs.
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