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Swearing: State-Dependent Acceptability?

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Ohio residents are the most likely to use profanity on customer service calls, according to an analysis of 600,000 calls by advertising firm Marchex. Washington, Massachusetts, Arizona, Texas, and Virginia were the least likely to use bad language. South Carolina was the most courteous state, while Wisconsin was the least. Children learn swear words early, and the average person uses profanity 80-90 times a day. Tourette’s syndrome is only linked to outbursts of profanity in around 10% of cases.

“Ohio” is a four-letter word, and according to an analysis of customer service calls, its residents know many more and aren’t afraid to use them. Advertising firm Marchex used call mining technology to look at 600,000 customer service calls made over a one-year period, identifying certain words and phrases associated with cursing and bad manners, or the other way around. The aim was to identify the most profane and the most educated states. After counting the results, Marchex identified Ohio as the place where callers were least likely to hold back swear words. It was followed by Maryland, New Jersey, Louisiana and Illinois. On the other hand, Washington was the state with the fewest people prone to foul-mouthed outbursts, followed by Massachusetts, Arizona, Texas, and Virginia. The research also determined that people in South Carolina were the most courteous, while those who call Wisconsin home were considered the least courteous.

Watch your mouth:

Children tend to pick up swear words early, and most know at least one swear word before they learn the alphabet.
The average person uses some form of profanity between 80 and 90 times a day.
It’s a common misconception that Tourette’s syndrome is linked to outbursts of profanity, but this is only the case for about 10 percent of people with Tourette’s.

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