How did AIM alter online communication?

AOL Instant Messenger, launched in 1997 without permission, will officially end on December 15th. AIM was a free service that helped make the internet a gathering place and inspired pop culture cameos. Users can download their chat logs before they are taken down. AOL Instant Messenger launched quietly in May 1997, the brainchild of developers […]

What’s the aim of CRM?

CRM has multiple purposes including retaining customers, understanding customer needs, reducing costs by handling complaints, managing customer relationships, and improving products/services. A well-crafted CRM system can provide immediate feedback on new ventures, reducing the cost of marketing surveys. The purpose of customer relationship management (CRM) cannot be reduced to just one answer, because there are […]

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