Business-to-consumer e-commerce involves buying and selling products online, allowing consumers to shop anytime and anywhere. Merchants benefit from reaching a wider customer base and can automate the order fulfillment process. Marketing is crucial for attracting consumers and creating a successful online store. Also known as B2C e-commerce, business-to-consumer e-commerce is the process of buying and […]
B2C transactions involve a business selling directly to the end user without intermediaries. The internet has enabled B2C e-commerce, making transactions more convenient. Some companies sell exclusively online, while others use social media data to customize the shopping experience. A business-to-consumer (B2C) transaction is an exchange whereby a business serves an end product to the […]
