Branded content is a form of marketing that offers entertainment value to consumers while selling a product or idea. It can take various forms, including video series, interactive websites, and TV shows. The content is tailored to reach a specific demographic and shape perceptions of the brand. Luxury brands use it to reinforce their exclusivity, […]
Ohio State University attempted to trademark the word “The” for use on merchandise, but the US Patent and Trademark Office rejected the application. The university may still appeal. Other universities, such as the University of Miami, have also embraced unique branding. Ohio State Buckeyes fans are justifiably proud of their college and their successful football […]
