Trademark monitoring involves keeping an eye on new trademark applications and online uses of the trademark. In the US, the Patent and Trademark Office (PTO) reviews and assigns trademarks, publishing a register of new applications. Trademark owners can file an appeal if there is a possible conflict. Online tracking involves monitoring keyword advertising and domain […]
Brand image is how a market perceives a company or product. Companies aim to create a strong brand that people identify with a particular product. Choosing a brand image is crucial for targeting the right market, and too many different images can create confusion. Brand image refers to how a market as a whole views […]
