Consumer-to-consumer websites allow individuals to sell or transfer goods and services, with users rating their transaction experience. They include online auctions, classifieds, and peer-to-peer lending services. Small businesses use them for marketing and advertising, while bargain hunters seek cheaper items from private individuals. Artisans and small business owners can also use consumer-to-consumer store sites to […]
Consumer-to-consumer loans involve individuals lending money to third parties, who then lend to others. The internet has made this practice more prevalent, with venture capital firms offering opportunities for people to earn interest. Historically, consumer-to-consumer lending was done through banks, but the interest earned was low. The internet has created wider lending opportunities, but relying […]
Consumer-to-consumer (C2C) marketing is the promotion of a product from one consumer to another through peer interactions. Word of mouth is the traditional paradigm, but with the internet and social media, C2C marketing has expanded to include consumer-created content. This new paradigm can be dangerous for businesses as negative feedback can go viral and disproportionately […]
