What’s a clickstream?

Clickstream is a record of a user’s internet usage, including pages visited and time spent on them. Clickstream software is available for webmasters to track and analyze user behavior. Clickstream analysis is important in web design, marketing, and advertising, and can be used to rearrange a site’s layout or sell advertising space. Clickstream analysis can […]

What’s Clickstream Analysis?

Clickstream analysis tracks user clicks to improve user experience, marketing campaigns, and productivity. It can provide insights for testing, marketing analytics, and productivity. ISPs may sell clickstream data to companies for analysis. Clickstream analysis is an approach to examining how users interact with web pages and software programs that relies on tracking user clicks. While […]

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