Advertising can influence consumers’ thoughts and purchasing decisions through brand awareness, information, and direct response techniques. It can be particularly effective for children, but controversial due to the promotion of sugary cereals, toys, and fast foods. The known effects of advertising on consumers range from awareness of the product or service to influencing a purchasing […]
Consumer-to-consumer e-commerce involves individual consumers buying and selling goods online, often through auction sites. Third-party services can help ensure safe transactions. This is one of four types of e-commerce, including business-to-business, business-to-consumer, and consumer-to-business. Other forms of consumer-to-consumer e-commerce include online classifieds and forums. Consumer to consumer electronic commerce is the practice of individual consumers […]
