What’s contextual design?

Contextual design is a user-centered approach to product development that involves studying how people use existing products to create models for testing. This approach is popular in software design and involves one-on-one interviews with users to create effective models. The process involves a combination of disciplines, including psychology and sociology, and companies can follow a […]

What’s Contextual Advertising?

Contextual advertising refers to ads that are related to the content of the webpage. It can be done through personal profiling or website content. Non-invasive models like AdSense are successful and beneficial for both advertisers and audiences. Contextual advertising is advertising that refers directly to the content of the web page on which it is […]

What’s a contextual ad?

Contextual advertising matches ads to the content of a webpage, with the aim of encouraging readers to browse related advertising. Google is credited with starting this trend. However, website owners need to consider ad placement and ensure ads are in context with the content. There are also concerns about sensitive content generating inappropriate ads. Have […]

What’s Contextual Performance?

Contextual performance evaluates an employee’s function within their assigned responsibilities, taking into consideration their social and psychological impact on the company. It helps identify employees who are a great fit, those who need remedial training, and those who should be considered for promotions. Building a viable social network in the workplace contributes to overall productivity. […]

What’s Contextual Theology?

Contextual theology adapts biblical principles for modern culture, including inculturation, determining cultural relevance of statements, and applying principles to new technology. Caution is advised to ensure universal relevance. Contextual theology is a Christian philosophy that attempts to view biblical principles apart from their cultural context. Aspects of contextual theology include adapting non-Christian practices for Christian […]

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