Coopetition is the combination of cooperation and competition, where competing companies benefit from shared information and strategic partnerships to increase survival, profitability, and competitive advantage. It is not about diminishing competition, but rather creating greater profits and lifelong competitors. Examples include Apple and Microsoft’s ongoing engagements. Coopetition is also used in school settings to encourage […]

Coopetition, a combination of cooperation and competition, is the idea that competing firms can benefit from sharing information and collaborating to increase competitiveness and improve products. It creates win-win scenarios that increase survival, profitability, and competitive advantage. Apple and Microsoft are an example of coopetition, where they both create software for each other. The goal […]