What’s Mission Creep?

Mission fluency involves expanding beyond original goals, often through adding new elements to successful products. Careful planning and consumer research are necessary for successful expansion, and field testing and feedback can refine the strategy. Withdrawal may be necessary if the expansion is unsuccessful. The concept of mission fluency involves expansion beyond the original goals and […]

What’s Mission Creep?

Mission creep is expanding beyond the original goals of a project, commonly used in military, humanitarian, and business contexts. In business, it involves expanding the appeal of a successful product through careful planning and research. Field testing and constructive feedback refine the campaign before relaunch. If unsuccessful, it is advisable to withdraw before significant losses. […]

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