Cust. Profitability: what is it?

Customer profitability is the process of determining whether the resources spent on a customer are more or less than the benefits generated. The most common model involves assessing customer acquisition costs, and maintaining customer profitability requires a strong customer service ethic. Customer profitability is a process for determining whether the amount of resources spent to […]

What’s Cust. Net. Mgmt.?

Customer Network Management (CNM) is the process of controlling and maintaining customer access to corporate networks. Effective management is critical to maintain network integrity, protect from unwanted intrusions, and provide the right mix of access privileges. CNM involves tools, interfaces, and deployment models. Research and feedback are essential in managing customer networks. Good managers recognize […]

What’s a Cust. Serv. Manager?

A customer service manager is responsible for ensuring customer satisfaction and training staff in good service techniques. They handle complaints, process transactions, deal with irate customers, and have administrative duties. A high school diploma is typically required, and managers are often promoted from within. A customer service manager is the person responsible for customer relations […]

What’s a Cust. Serv. Coordinator?

A customer service coordinator troubleshoots, liaises with customers, and provides quality customer service. Experience is more valuable than education, but a degree in business administration can lead to management positions. Coordinators oversee staff interactions and resolve conflicts, and may advance to administrative or regional roles. A customer service coordinator is the primary support for customer […]

Cust. retention models: what are they?

Customer retention models vary depending on the type of business and its ability to understand the value of customer retention. Two types of customer loyalty are behavioral and attitudinal, and factors influencing retention can be developed with effective models. Marketing and customer service play important roles in customer satisfaction and loyalty. The apostolic model categorizes […]

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