Marketing myopia is when a company focuses on its own wants rather than the customer’s needs, resulting in a resistance to change and loss of reputation and business. Harvard Business School professor Theodore C. Levitt coined the term in 1960, suggesting that companies fail to ask themselves important questions about their business. By exploiting these […]
IEDs are common in modern warfare, but were used in Vietnam by the Viet Cong and North Vietnamese military. They used booby traps such as punji stakes and tripwires to attack American soldiers, causing injury and psychological damage. Improvised explosive devices, or IEDs as they are now known, have become commonplace in 21st century warfare. […]
