Geomarketing uses geographic information to plan and implement marketing strategies, analyzing customer behavior and targeting advertising campaigns based on location. It involves using the marketing mix of product, price, promotion, and location to offer products to specific audiences. Geotargeting allows advertisers to offer products based on knowledge of a region, while marketing to internet audiences […]

Geomarketing uses geographic information to analyze customer behavior and create targeted advertising campaigns based on location. It utilizes the marketing mix of product, price, promotion, and location to offer products to specific audiences. Geo-targeting and geo-based marketing are also used to offer products based on regional and online user data. Geomarketing is the use of […]