Guerrilla marketing uses innovative and quirky techniques to promote a brand or concept, often with low cost tactics. It was first discussed by Jay Conrad Levinson in 1984 and has become popular. The approach is flexible and relies on clever tactics to generate interest and discussion. Guerrilla marketing is a form of marketing that relies […]
Guerrilla marketing is a low-budget, attention-grabbing promotional tactic that often involves unconventional methods such as publicity stunts, shocking displays, and costumed performers. It appeals to startups lacking advertising budgets and relies on in-depth analysis of target consumer demographics. The goal is to create buzz and word-of-mouth marketing. The concept was coined by Jay Conrad Levinson […]
