Cultural hegemony is when one culture has a dominant position and influences other cultures’ values and aspirations. The US is interested in this concept due to its multinational expansion and media industry. However, smaller cultures often choose to adopt foreign ideas and products, and local culture can also influence the dominant culture. An example is […]
Hegemony refers to one entity or group having dominance or influence over others, historically referring to city-states or countries. Modern uses refer to one group having power over others within a society, such as the rich class over the poor. This power can be exerted through controlling communication, influencing voters or government leaders, and media […]
