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What’s the meaning of “57” in “Heinz 57 Varieties”?

[ad_1] “Heinz 57 Varieties” refers to the number of products offered by the Heinz food company in 1896, despite having around 60 products. The slogan was inspired by a billboard for shoes and the number 57 was chosen because it was considered lucky. Heinz sells two packets of ketchup per person annually and invented British […]