What’s the meaning of “57” in “Heinz 57 Varieties”?

“Heinz 57 Varieties” refers to the number of products offered by the Heinz food company in 1896, despite having around 60 products. The slogan was inspired by a billboard for shoes and the number 57 was chosen because it was considered lucky. Heinz sells two packets of ketchup per person annually and invented British beans […]

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