What’s org. identification?

Organizational identification is the degree of shared values, goals, and objectives between a person and an organization. It can greatly affect performance and future success, but an overly strong sense of identification can lead to unethical behavior. Building a healthy level of identification involves making individuals feel personally important and reflecting their values in the […]

What’s projective identification?

Projective identification is a psychological process where a person projects their negative thoughts and beliefs onto a third party as a defense mechanism. It is believed to be the basis for empathy and intuition and is still a matter of controversy. The emotionally contagious nature of projective identification has been studied in relation to group […]

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