Corporate image and identity are often used interchangeably, but they have different meanings. Corporate image refers to a company’s visual stimuli, while corporate identity includes its culture and guiding principles. Corporate image is easier to change than corporate identity, which is more durable. Corporate image and corporate identity are so similar that sometimes they seem […]
An identity crisis is a search for answers about one’s being and identity, often experienced during adolescence but can occur at any time. It involves self-exploration and evaluation of choices, leading to the attainment of identity. Some cultures encourage and facilitate this process, while others may experience a crisis as they respond to major changes. […]
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