Twitter user Chris Messina suggested using the pound sign (#) for organizing group conversations in August 2007. Twitter adopted the hashtag in 2009, and it has since become a social media staple used by millions of users every day. Other social networks, including Instagram, Tumblr, and Facebook, also use hashtags. Twitter has traced the birth […]
In 2017, advertisers spent more on digital ads than on traditional TV marketing, with digital ad spend totaling $209 billion worldwide. The gap is expected to widen further, with digital advertising projected to account for half of all ad sales in the next two years. Ad spend on social media is expected to increase by […]
