What’s an Institutional Review Board?

An institutional review board (IRB) oversees research with human subjects to ensure adherence to ethical guidelines and lawful practices. Researchers must submit proposals to the IRB, which has the power to deny or request changes to the study. The IRB also reviews finished studies and works to prevent future problems. An institutional review board (IRB) […]

What’s Institutional Advertising?

Institutional advertising promotes a business rather than a specific product, enhancing its reputation and image. It can discourage sales to some extent and may promote a particular brand or industry. It can be difficult to track its effectiveness on sales. Institutional advertising is marketing designed to promote a business rather than a specific good or […]

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