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What’s Neuromarketing?

[ad_1] Neuromarketing uses fMRI to scan the brain’s response to products and ads. Critics fear it could be used for brainwashing and unhealthy products. Neuromarketing uses Magnetic Resonance Imaging (fMRI) – a medical technology – to scan the brains of test subjects as they look at various products and advertisements. The idea is to discover […]