Comm vs. non-comm ads: what’s the diff?

Commercial advertising sells products while non-commercial advertising provides information and motivates action. Some campaigns combine both approaches. Commercial advertising generates revenue while non-commercial advertising educates and provides opportunities to act. Hybrid approaches can be successful if they inform consumers and lead to informed purchasing decisions. Commercial and non-commercial advertising are both strategies designed to reach […]

Comm vs non-comm diseases: what’s the diff?

Communicable diseases can be passed from person to person, while noncommunicable diseases cannot. Noncommunicable diseases are chronic and caused by lifestyle factors. Different treatments are required for each type of disease. The line between the two can be blurred, as some chronic diseases are caused by infectious organisms. Communicable disease refers to diseases that can […]

What’s a noncomm. disease?

Noncommunicable diseases (NCDs) cannot be passed between individuals and include injuries and congenital anomalies. Incidence of NCDs is equal to that of communicable diseases worldwide. Developing countries are more susceptible to contagious diseases due to lack of measures, while developed countries have higher rates of NCDs due to longer lifespans and lifestyle choices. NCDs can […]

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