Strategic philanthropy involves companies partnering with non-profit organizations to perform charitable actions, which can increase brand awareness and lead to indirect financial benefits. This can involve donating money, providing resources, or establishing long-term relationships with charities. The positive association with a worthy cause can influence consumer behavior and ultimately benefit the company’s bottom line. Strategic […]

Strategic philanthropy involves companies partnering with non-profit organizations to help a worthy cause and increase brand awareness, which can benefit the company’s bottom line. This can be achieved through donations, providing resources, or forming long-term relationships. Companies must prioritize the charity’s benefits to avoid negative effects on public perception. Strategic philanthropy is a business concept […]