Prestige pricing is a marketing strategy where higher prices are charged to give the impression of added value, often used by famous brands. The strategy is not linked to quality but rather image, and is intended to capitalize on buyers’ notions that a high-priced item is of superior quality. However, some people see it as […]
Prestige dialects are spoken by those with the most social, political, and economic power in a language community. Examples include Modern Standard Arabic, Standard Mandarin Chinese, and Parisian French. The United States does not have a single prestige dialect. In language classrooms, instruction is generally provided in a prestige dialect. A prestige dialect is a […]
