Online reputation management involves shaping how businesses and individuals appear online by generating positive content, addressing negative content, and interacting with people online. Companies can use social networking platforms to communicate directly with consumers and bury negative reviews. Tools include automated searches, social networking profiles, blogs, and review site memberships. Online reputation management (ORM) is […]
Reputation management involves monitoring the internet for mentions of a person, company, brand, product or service to control their public presentation. Negative content is addressed by removing it or promoting positive content. It is important for businesses to be proactive in identifying and resolving customer problems. Reputation management is the continuous monitoring of public discussions […]
