Margarine arrived in the US in the 1870s, causing a war with dairy farmers who falsely claimed it caused illnesses. The dairy industry also opposed coloring margarine yellow. By 1902, most states had imposed color limits, and some required it to be dyed pink, red, brown, or black. Six states have banned margarine altogether. Senator […]
Direct competitors offer similar products and services, leading to competition for market share. Companies use advertising to differentiate their products, but may engage in price wars. Direct competition can lead to innovation and improvements in related products. Direct competitors are companies that offer functionally equal products and services. This form of competition requires companies to […]
