The balanced scorecard (BCS) is a management strategy that measures performance in areas such as customer satisfaction, financial management, business processes, and learning and growth. It was introduced by Dr. Robert Kaplan and Dr. David Norton to provide a more realistic view of an organization’s overall performance. CRM, business process management, and modernization efforts are […]

The balanced scorecard is a strategic performance management tool that evaluates a company’s effectiveness in four perspectives: finance, business processes, learning and growth, and customer. It helps companies make decisions and assess current strategies to improve their operations. The balanced scorecard is a strategic performance management tool used by companies to evaluate the effectiveness of […]

The Balanced Scorecard is a strategic performance management tool that uses four perspectives (financial, business process, learning and growth, and customer) to evaluate business effectiveness. It was developed by Dr. Robert Kaplan and Dr. David Norton in the 1990s and can be used to create and evaluate business strategies. The Balanced Scorecard is a strategic […]