Is a milestone birthday significant?

Research by marketing psychologists Adam Alter and Hal Hershfield found that people tend to engage in extreme and ambitious behaviors more frequently at ages ending in 9, such as 29, 39, and 49. This includes self-destructive acts and ambitious goals like running a marathon. These milestone birthdays make people take stock of their lives and […]

What’s a significant other?

A significant other is someone who is important to an individual, including friends and family, but usually refers to a romantic partner. It is a socially safe term that does not assume gender or relationship status and can be used in mass invitations. It can also refer to someone important in emergency contacts. A significant […]

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