Can Coca-Cola keep away evil spirits?

The Tzotzil people in San Juan Chamula, Mexico, include Coca-Cola in their shamanic healing rituals, believing that the burps caused by carbonation expel evil spirits and disease. The World Burping Federation hosts global burping competitions, and the record for the longest burp is one minute 13 seconds. While shamanic practices vary greatly between cultures, one […]

What’s “animal spirits” mean?

“Animal spirits” can refer to sacred beings or a state of alertness, and animals are viewed as spirits, guides, allies, or ancestors. In the economy, it refers to strong investor confidence or spending. The term originated from William Wood and was popularized by John Keynes in his General Theory of Employment, History and Money. High […]

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