Scare tactics use fear or shock to manipulate people into making uninformed decisions or taking rash actions. They are commonly used in politics to instill a sense of fear in the population, even if the threats are not real. Scare tactics can also be used in sports to keep opponents off balance. They must instill […]
Choosing the right pricing strategy is crucial for marketing a product or service, and depends on factors such as the type of product, target consumer demographic, and marketing goals. Demographic analysis can help tailor pricing to the target consumer, while pricing can also be used to get rid of products nearing their sell-by dates. For […]
Hedging strategies use financial plans to avoid price fluctuations in one market by establishing an opposite position in another market. Hedge funds are designed for short-term investments with minimal risk and high returns. Options allow investors to buy or sell assets at a specific price. The concept was formulated in 1949 by Alfred W. Jones. […]
Guerrilla marketing is a low-budget, attention-grabbing promotional tactic that often involves unconventional methods such as publicity stunts, shocking displays, and costumed performers. It appeals to startups lacking advertising budgets and relies on in-depth analysis of target consumer demographics. The goal is to create buzz and word-of-mouth marketing. The concept was coined by Jay Conrad Levinson […]
Effective marketing includes attraction, conversion, and conservation. Name recognition is important for attraction, while conversion aims to get customers to act quickly. Retention is often overlooked but can lead to referrals and loyalty rewards. Social media and online newsletters are popular marketing tactics. Effective marketing tactics include three basic components to make a business successful: […]
Rhetorical tactics are used to persuade audiences and can be classified as relating to ethos, pathos, or logos. Pathos appeals to emotions, ethos adds credibility, and logos uses logic. Examples include personification, exemplum, and syllogisms. Many rhetorical tactics are used by writers, advertisers and politicians to get listeners or readers to accept the arguments they […]
Asset protection strategies involve protecting money and property from creditors, taxes, and lawsuits. Strategies include retirement plans, trusts, and corporate entities. Attorneys use a combination of methods to help clients protect income, and strategies vary by jurisdiction. Retirement plans and irrevocable trusts can protect assets from lawsuits, while corporate entities like LLCs protect personal assets […]
Negotiation tactics include setting goals, maintaining a breaking point, and keeping the end goal in mind. A good negotiator does their homework, plans concessions, and is ready to walk away. Other factors include speaking firmly, remaining courteous, and never bluffing or accepting the first offer. There are perhaps as many negotiation tactics as there are […]
