Inflation targeting is a monetary policy where policymakers set a target inflation rate and adjust policy accordingly. The aim is to maintain economic stability and avoid uncontrolled inflation or deflation. Many countries use this approach, with a common target of 2%. Critics argue it may be too simplistic and cause issues in international trade. Inflation […]
Audience segmentation divides large groups based on shared properties for analysis. It informs marketing, product, and media decisions, and can be done on criteria such as age, gender, education, income, location, and political affiliation. It is used in consumer products, policy, and health initiatives, but is controversial as it can limit creativity and encourage marketers […]
Differentiated marketing involves targeting multiple niche markets with specific products. It can be costly for smaller companies, but profitable if done correctly. Companies must define each market, choose the right product, and develop a market strategy for each niche. However, it can also lead to financial trouble if not executed properly. Differentiated marketing is a […]
