What’s a soccer mom?

A soccer mom is a mother who typically ferries her children to school and various activities, including soccer, and is associated with political groups. She is usually college-educated, Caucasian, and relies on middle or upper-class income from her partner. The term has been used negatively to suggest a lack of sympathy for working mothers or […]

What’s a financial audit?

Financial audits review accuracy of financial statements. Certified public accountants inspect accounting records to establish credibility. Objective is to correct material errors. Large publicly traded companies are audited by the “Big Four” accounting firms. Audit firms must balance conflicting incentives. A financial audit consists of a review of the financial statements of a person or […]

What’s the broken window error?

The broken window fallacy argues against destruction and repair as economic stimulus, ignoring the possibility of how money could have been spent otherwise. It is based on the parable of the broken window, which demonstrates the unseen consequences of events. The fallacy ignores the lost opportunities for other businesses and individuals, and a more developed […]

What’s a Girl Friday?

The term “girl Friday” refers to a female administrative assistant who handles various organizational tasks or personal matters. It can also refer to a female companion who provides support and encouragement. The term originated from the book Robinson Crusoe, where the protagonist’s assistant was named “Man Friday.” The term girl Friday is generally used to […]

What’s the renin-aldosterone ratio?

The renin-aldosterone ratio is used to diagnose high blood pressure and can indicate whether the renin or aldosterone levels are elevated. A high ratio may indicate artery narrowing, while a low ratio suggests an aldosterone-producing tumor. Renin and aldosterone are part of the renin-angiotensin system, which helps regulate blood pressure. A high renin-aldosterone ratio may […]

What’s a cautionary tale?

Cautionary tales are stories that contain warnings, often passed down in folklore. They typically have three parts: establishing a taboo, violating it, and facing the repercussions. Some cautionary tales can be gruesome, but they serve as warnings for young children. However, caution should be taken as they can also be used to enforce compliance and […]

What’s a Biz Coach?

A corporate coach helps businesses and individuals improve their performance and achieve their goals. They assess the situation, formulate a plan, and work with the client over the long term. Business coaches require excellent interpersonal skills and knowledge of different industries. Professional organizations offer training and resources for business coaches. A corporate coach is someone […]

What’s critical reading?

Critical reading involves analyzing information beyond the words, including tone and logic. Critical readers do not blindly accept what is written and need critical thinking skills. This skill requires a slower pace, note-taking, and analyzing whether information supports the writer’s claims. It needs to be consciously developed and works with critical thinking. Critical reading is […]

What’s Comparison?

Comparatio is a rhetorical strategy that uses a comparison to persuade an audience, often using metaphor or simile. It should contain appropriate emotional content and make a comparison between logically comparable elements. It can also be used to convey factual information. Comparatio, which is Latin for simply “comparison,” is a rhetorical strategy that uses a […]

What’s liquidation?

Clearance sales offer heavily discounted products to reduce inventory. They can be store-wide or limited to certain departments, brands, or product models. Seasonal sales are common for apparel retailers, and discontinued products are often sold to make room for new inventory. Open box merchandise may not carry the same warranty as new items. Check store […]

What’s lenition?

Lenition weakens consonant sounds within a word to reduce airflow interruptions during speech. There are four types: spirantization, fricative opening, debuccalization, and deletion. Lenited consonants are affected by adjacent letters and can be synchronic or diachronic. Examples include Irish and Welsh syntax and German’s Grim’s Law. Lenition is a consonant mutation that weakens the sound […]

What’s a third market?

Third markets, also known as over-the-counter (OTC) markets, are used for trading large blocks of shares between institutions. However, with the advent of online trading, individual investors are also exploring third-market transactions, which offer anonymity and lower costs. Beginners should focus on trading through a brokerage before considering the third market. Third markets are financial […]

What’s a customer profile?

Customer profiles are detailed descriptions of each customer of a company, containing essential information such as contact details, key executives, and financial status. Updating the profile regularly can help anticipate customer needs and improve the relationship between customer and supplier. Customer profiles are detailed descriptions of each customer of a company. Profiles of this type […]

What’s light mouth?

Slight of mouth, a tool for persuasion, was created in the 1970s by the founders of neurolinguistic programming. It involves 14 ways to respond to others, often questioning the rationale for beliefs to gain a foothold in a debate. Examples include equivalent statements and cause and effect statements. The 14 formats include challenging consequences, emphasizing […]

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