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The communications department is crucial for handling public and media inquiries, especially for companies trading stocks or bonds. The investor communications team should be knowledgeable in economic terms and global events, aware of growth plans and restructurings, and responsive to the company’s needs. They must also resist media pressure.
The communications department is an integral part of any organization because it is responsible for handling public and media inquiries that would otherwise flood the offices of top executives. Investor disclosure is particularly necessary for companies that trade stocks or bonds on financial markets. This division serves as the liaison between the public and the company’s management team, including the chief financial officer and chief executive officer, along with lawyers in some cases. In order to effectively communicate sensitive financial information while protecting the privacy of the company represented, the investment communications team should respond promptly to questions, be proactive about any unexpected financial events or information, and keep abreast of economic trends.
When a company publishes a financial statement, such as quarterly or annual earnings, it is vital information that is usually filed by a key member of the management team. The company will typically offer a press release summarizing key information in that document, such as whether profits and revenues met expectations and any future growth plans outlined by the company. This document will be distributed to the media and investors and the contact information at the bottom of the page will often be that of the investor communications team.
In order to handle any questions that may arise from a financial release, the investor communications team should be well versed in economic terms and how they relate to the industry in which the company operates. They should be well read about global economic events that could impact the company, because these are all potential investor and media concerns. Additionally, this team should be aware of any growth plans or potential restructurings that may be on the agenda, and this can be learned by participating in investor conference calls and holding internal meetings with finance executives whenever possible. While the investor communications professional may not yet share this information with others, they will act as a custodian to protect that data and to represent any other information in the proper context given upcoming events at the company.
As in any profession, members of an investor relations team should make themselves valuable to the company. There should be genuine interest in the industry in which the company participates, because these are the types of questions that should be asked by the public. Also, they should be responsive to the boss. If a company does not want to disclose information or have information attributed to the company or even a spokesperson, this person must know how to resist media pressure.
Smart Asset.
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