Tourism industry analysis is used to measure current trends and future prospects in the travel and tourism market, including economic factors and impacts on the environment and local communities. It helps target advertising and services offered, and can be done by specific companies, independent agencies, or governments.
Tourism industry analysis is an important tool used to measure current trends and future prospects in the travel and tourism market. This type of analysis can be done by a specific tourist-focused company, by independent agencies or by the government. Analysis of the tourism sector helps to create a detailed picture of tourism at the local, national and global levels.
“Tourism” refers to travel undertaken for leisure purposes, as opposed to business travel or permanent relocation to a new area. In some destinations, the tourism industry can make up a large segment of the regional and even national economy. As with any other economic segment of the market, careful and detailed analysis can help the public and private sectors understand future market behavior based on current trends and indicators. For this reason, governments and tourism collectives often hire independent analysts to create targeted reports on the sector.
The analysis of the tourism industry can consider many different factors associated with the market. The amount spent on key tourist considerations such as accommodation, car hire and airline tickets can have a tremendous impact on the future expansion or contraction of industry in the area. The money generated by tourist activities such as skiing, boating and other entertainment is also important for understanding things like the saturation of a market with a specific type of business.
In addition to looking at how much money is spent by tourists or produced by tourism-related businesses, tourism industry analysis also looks at how and why money is spent. For example, whether most tourists prefer to rent vacation condos, stay in large hotels or patronize boutique B&Bs can say a lot about the atmosphere and specific demands of the tourist market. In addition, the combined analysis of tourist habits can help target advertising and services offered; for example, whether travelers who stay at a resort are more likely to spend money on spa services than travelers who prefer bed and breakfasts.
While tourism industry analysis is often used to examine economic factors, it can be important in determining other impacts of tourism on a region or destination. For example, the analysis can show whether crime rates increase because of rowdy tourists in spring break, which can lead to more police presence during that time of year. In addition, the analysis can provide local governments with information about the damage done to the environment by tourism. In Maui, for example, government officials made headlines in 2008 for the closure of a popular dive destination deemed ecologically damaged by overuse by tourists.
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