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Truck advertising is an inexpensive way to reach a large audience as trucks travel long distances each month. It can be a targeted form of marketing for niche businesses and can offer exclusivity on certain routes. Prices vary depending on the size of the truck and length of the ad.
Companies large and small rely on some form of advertising to get a company’s message across. Advertising on large billboards can be expensive and may require a long-term financial commitment. Advertising on board a truck, or placing a company’s message alongside a truck such as a semi-trailer, can be an inexpensive way to capitalize on the long distances many vehicles travel each month. By advertising a company, product or service on the side of a commercial vehicle, a company’s message can reach large masses of people.
Truck advertising uses moving billboards that often operate indiscriminately. The message is sent when a driving professional goes on his normal route. Typically, a company owns a fleet of empty trucks. These entities work with customers to create a graphically enhanced message to be displayed on the side(s) of small, medium or large vehicles. Drivers can travel up to tens of thousands of miles or kilometers per month, and truck advertising can reach drivers and pedestrians on that route.
Stationary billboard advertising is an alternative to mobile billboards, and high-end advertising reaches more demographics. Truck-side advertising, on the other hand, can be a very targeted form of marketing. This is because many truckers travel the same route on a daily or weekly basis for niche businesses, such as deliveries to businesses in a pharmaceutical district. If a marketer is selling products that are relevant to the pharmaceutical industry, they can only use the in-truck advertising space for the most relevant routes for drivers.
Another feature of truck advertising could be exclusivity. It could include advertising on a route that covers ground where there is little competition. This means that there are little or no other forms of advertising, such as advertisements, on that route. Also, some drivers are more active than others and may be on the road as many as seven days a week. This results in the potential to reach more spectators on a busy highway, in a big city or even in a rural area.
Truck advertising prices vary depending on the size of truck on which an ad is placed. The length of time a customer chooses to view an ad also affects the price, and a customer can advertise for short or long periods. Companies that own a fleet of trucks that other companies advertise on are often involved in producing the ad. This is another level of expense, in addition to advertising expenses, known as production costs. These charges vary depending on the customer’s needs.
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