Advertising services help businesses promote their products or services through consulting, creating and producing advertisements, media placement, and account handling. Full-service advertising involves defining the target audience, creating a campaign concept, and choosing the best media to reach customers. Advertising can take various forms, including print, broadcast, electronic, and direct marketing. Creative work is done by art directors, graphic designers, photographers, and copywriters. Advertising services have evolved from ancient sales messages to modern space-borne ads and user-generated content.
Advertising services provide a way for a business or individual to inform the public about a product or service they want to sell. Advertisers hire establishments, such as advertising agencies or marketing companies, to sell a customer’s product or service to the most likely buyers. Advertising services may include consulting, creating and producing the actual advertisements; media placement; and account handling.
Full-service advertising often starts with defining an advertiser’s target audience, or profiling the demographics of consumers most likely to buy their type of product. These statistics usually include age group, gender, education level, location, type of employment, income and family status. Knowing these facts better allows agencies to come up with a plan to sell the product to a specific audience. This upfront work eliminates wasted time and money advertising to people who would not otherwise be interested in the product.
After determining the consumer’s profile, a campaign concept is created and the agency’s in-house employees or subcontractors use their experience in advertising services to decide which media best reaches the client’s customers. Media time or space is purchased by the agency for the advertiser. Media planners and buyers determine the best television and/or radio channels, Internet sites or periodicals that will support the campaign’s goal of reaching customers. Today’s media options are more numerous than ever, due to the prevalence of Internet usage.
The various forms of advertising include print, broadcast, electronic and direct marketing. Print advertising includes newspaper, magazine and periodical advertisements and commercial printing including flyers and flyers. Broadcast advertising includes television or radio commercials. Electronic advertising includes Internet advertisements on websites or blogs, electronic newsletters or emailed postcards to a database of email addresses, and viral marketing such as Twitter or other social media posts. Direct marketing involves flyers, postcards and/or promotional letters sent to a database of residential or business addresses.
Another advertising service that can be provided is the creative work done to produce the advertising. Art directors, graphic designers, photographers and copywriters are some of the key players in a print ad creative team, with broadcast media requiring producers, directors, screenwriters, video editors and camera operators. Behind the scenes, other advertising services teams find and hire talent for ads and commercials: talent, models, and voice actors. Coordinating all aspects of an advertiser’s account, an account executive tracks campaign progress and communicates details and status to the advertiser.
Advertising services have come a long way since the Egyptians wrote sales messages on papyrus. Space-borne ads, ads on buses and school buildings, and user-generated content for advertising copy are considered by consumers around the world to be a part of today’s marketing culture.
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