Advertising promotes products, services or ideas through various mediums. Target marketing is important to reach the relevant public, and different types of advertising include print media, broadcast, internet, and outdoor advertising. Product placement in movies and TV shows can also be effective.
Advertising is used to advertise a product, service or idea. There are many types of advertising available to build brand awareness and increase product sales. Advertising is present in almost every aspect of daily life.
Before deciding which types of ads are best, it’s important for a business to define the audience it wants to target. The specific group for which a product is marketed is the relevant public. Demographic information such as age, gender, education, and income level help define a target audience. Placing your message in advertising venues that focus on this group, or demographic, is called target marketing and is essential to effective advertising.
Print media such as magazines, brochures, and newspapers allow the marketer’s message to reach the target audience on the page. Magazines include articles and images intended to appeal to a specific type of consumer. Magazine publishers have broad demographic information about their readership, allowing marketers to tailor advertising to speak specifically to their potential customers.
Broadcast advertising includes TV, radio and Internet messages. The traditional forms of this type of advertising are advertisements shown during a television program or movie premiere. Product placement advertising is a less obvious way to promote a product. With product placement types of advertising, companies pay to have their product used by a character in the program. When you see someone in a TV show or movie using specific branding, it is product placement or covert advertising.
One of the first instances that brought public attention to the product was in 1982 when the movie ET was released. In this film, the characters are seen eating Reese’s Pieces candy. Sales of Reese’s Pieces increased substantially due to their exposure in this incredibly popular film, generating publicity about the effectiveness of this type of advertising.
Internet promotion is one of the newest types of advertising and can be accomplished in a number of ways. Flash advertising refers to messages that jump on your computer screen and often move around. They can be hard to close and annoying, but effective at getting your attention.
Pop-up and scroll ads are other examples of this type of advertising. Pay-per-click advertising refers to marketers who pay to have their web pages rank high on search engine results pages. These are also called sponsored links.
Outdoor advertising uses billboards and signage. These types of advertisements include the use of cars with promotional messages or large signs placed on the sides of buses. They can also be markings on scoreboards or in stadiums attracting the attention of large crowds and television coverage at sporting events
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